BetMGM announced Thursday it has partnered with GTG Network to provide customized content and wagering insights for sports bettors.
The multi-year agreement will see a rollout in phases, first with GTG providing direct-to-consumer content followed by in-app integrations. BetMGM had made a series of enhancments to its mobile app prior to the start of the NFL season, most notably upgrading its parlay offerings.
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics,” said Matt Prevost, BetMGM Chief Revenue Officer said in a joint statement. “We’re creating an all-encompassing destination based on customers’ individual interests.”
Leveraging GTG Network Content
These players scored the 1st or 2nd TD the MOST in 2023 🙌
Remember this year at BetMGM you get a #SecondChance on your 1st TD bet 🏈
🔗: https://t.co/DYIT2pVfRR pic.twitter.com/DMyWbwC3Uq
— BetMGM 🦁 (@BetMGM) September 8, 2024
The above is an example of the GTG Network content that BetMGM will be leveraging via social media in the first phase of the rollout. BetMGM will be using GTG Network’s proprietary content for player statistics and win probabilities across the four major professional sports as well as college football and basketball. It will also appear in BetMGM’s emails and its blog, The Roar.
“We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels,” said GTG Network CEO Nathan Rothschild. “Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”